Adopt a Trail is a program that gives local clubs, organizations and businesses the opportunity to adopt a portion of the Shoreline Trail to help improve the trail for community use and enjoyment. Acting as ambassadors of their trail segment, adopters are encouraged to communicate with trail users to identify the needs and desires of the community; hold trail cleanups a few times a year; and add trail amenities that enhance the trail users' experience.

Clubs can choose any amenity they desire as long as it is approved by the land owner, including benches, cigarette butt or fishing line receptacles, pollinator and community gardens, bike racks, bike repair stations, etc. Niagara River Greenway works with the land owners and municipalities to help coordinate clean ups and any projects adopters wish to complete along their segment of the trail.